I've just noticed a change - I've been searching for flights to London and have been looking at going with Etihad ... yesterday I saw a DJ flight down to MEL to transfer to Etihad metal and it was saying 'Operated by Virgin Blue', however today that text has been replaced by 'Operated by Virgin Australia'.
I was pretty bummed I didn't realise the V Australia sale ended last night though ... $980 one-way to London on Etihad.