Actually Thomas the mistake was made when Qantas was invited to share in the development by Boeing of the 777 and they refused to even consider it. Then again there was the decision to look in to the 777 series of aircraft during the early 2000's and again refused. Even Ex and current head management have acknowledged that this was an oversight, they were to 747/A380 centric and also not have the longsightedness to see that eventually the economy and introduction later on of LCC's impact on their 'brand' if you could call it that. Fair enough the board were looking at the tech for the there and then scenario but that really is narrow mindedness on their part.
Look at Air NZ as an example of how good management look to the future, not just the aircraft choices they've made but also the product they've established after some pretty bleak periods. They saw the good as nearly every other airline have done in the 777 and have reaped the rewards, also by being pro-active in their approach by thinking of a new product to introduce into service. And the way the board conducted themselves around their employees. It is interesting what Fyfe did early on to get Air NZ back to being a world class act.
In my mind the problems started long before Current board and CEO got in control.
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Aircraft flown on:
Civil: 717-200 737-200/400/700/800, 747-200/400, 767-200/300, A320, A321, A330-200, E-195
Military: MV-22B, KC-30A, KC-10A, C-17A, C-27J, S-70A-1, C-2B, PC-21.
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