The A380 is a lovely plane to travel in, and yes of course people are choosing it over the B747 and to a much lesser extent the B777.
Once the B787 starts to enter service with nice new interiors, lots of "cool features" it will become the plane to fly on.
I doubt the A380 will ever be a huge success, most of the airlines that need it, have already ordered it.
The B787/A350 will be winners for both Boeing and Airbus.
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