Quote:
After the introduction of its low fare policy in 1972, Qantas embarked upon a major rationalization of its route network. Margins were extremely tight and the airline could not afford to spread its operations over wide areas of the world for reasons of prestige alone. Hence Qantas decided to discontinue its "Southern Cross Route" to London as it had done earlier in the case of operations between Hong Kong and London.
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That came from this website
here, although i cannot vouch for where the information originally came from.
Hope that answers your question
