[Kirk C]

At least 60 of the aircraft’s passengers were seated without their seat belts fastened at the time of the first pitch-down. Consistent with previous in-flight upset accidents, the injury rate, and injury severity, was substantially greater for those who were not seated or seated without their seat belts fastened.
Passengers are routinely reminded every flight to keep their seat belts fastened during flight whenever they are seated, but it appears some passengers routinely do not follow this advice. This investigation provided some insights into the types of passengers who may be more likely not to wear seat belts, but it also identified that there has been very little research conducted into this topic by the aviation industry