I think its more fundamental than J*.
If I can quote the former Qantas CEO...
Quote:
"I have always seen shareholders as our most important stakeholders. I know some CEOs say look after your customers, look after your employees, and the returns for shareholders will follow. I do the exact opposite."
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10 years ago everything was done to increase the share price while removing value from the airline. Now Qantas is seeing the effects.