Quote:
Originally Posted by Andrew M
No big impact like any of the other campaigns and using it in North America, not sure that people will care. Then again I don't work in marketing and didn't conduct the market research which I am sure that QF has.
Personally promote the A380  |
Promoting the A380 would be a good call I think, though I think that might come sometime down the track before the first a/c is delivered...
I think the word 'experience' is very 'convenient' concept to use and easily adaptable to what Qantas wants to be seen as. Experience goes well with their origin from Longreach / outback Australia, it goes well with safety record, goes well with things like flight training, service delivery (in the cabin) etc.
it's a pity though that real aircraft weren't used in the ad footages.