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Originally Posted by Andrew McLaughlin
Virgin America just don't have the route network, frequencies and therefore the reach yet. VA pax will want more on-travel options than those currently offered by VX.
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Yeah, that's the key drawback with codesharing with VX, but if it is done on a route-by-route basis, then there are a few compelling reasons for VA to be open to the idea of codesharing with VX on certain routes.
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They can codeshare with multiple partners as long as those partners don't overlap too much or aren't direct competitiors. Most codeshares are agreed to on a route-by-route basis, rather than on a whole-of-airline approach.
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Thanks for explaining that Andrew.