It's not as if this is new either. For years the likes of LAN, Thai, Aerolineas, (even SQ I think),etc have been 'tacking' on Tasman services and it hasn't been too threatening even though the pricing at times has been sharp. It seems EK's step up in quality coupled with their pricing policy has created the increased threat to the locals.
I'm in two minds on this one;
A: From a consumers perspective, great. Competition is generally good for consumers and sometimes stimulates overall business as well which I believe to be case here to some extent.
B: It's not quite a level playing field for the domiciled Australasian carriers as Will positioned above and not to mention the other argued issues around Emirates' tax and fuel positions. But then, that's another story.
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