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Old 2nd October 2008, 08:38 PM
Eli B Eli B is offline
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Join Date: Mar 2008
Location: Sydney
Posts: 29
Default Branding

I think the presentation standards, re livery of a particular aircraft is of a lesser priority than the other pillars that support The Brand. Spotters and airliers.net enthusiasts absorb SO much in terms of the image and professionalism of the business through the images they see online. To the regular and high frequency airline traveler the 10-30 minutes of viewing the exterior of an aircraft before boarding has little effect on the "end to end experience" they receive. Inflight Product, Service, and Recognition have probably a higher impact on the customer. In times like these (economic et al) we have to focus on areas which will be most beneficial to a business don’t you agree?
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