#121
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Everyone needs to remember that the fleet decisions were made in 2000. The plan was supposed to be A380 for hubbing, and B787 for point-to-point. The decisions were based on the operating environment at that time, which has also changed dramatically. Remember, there were limited LCC's. Jetstar, had not even been proposed. For some reason everyone forgets that the B787 is some five years late… Makes a difference. During that time, Jetstar was formed, and for a LCC to be profitable, it needs the lowest cASK's possible. The B787 delivers on those metrics, especially with fuel burn etc. Remember, JQ was not supposed to be kitted with 330's. B78's were supposed to be the fleet for JQI. The Group had to deliver to JQ the first B787's in order to meet-the-model. Qantas did not make any mistakes. It made the best decisions based on the equipment on offer at the time, and the B777 model offered at that time, did not offer the right economics, Qantas could achieve against the alternative metal, and "future" metal on offer… Very different playing field 14 years ago… |
#122
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#123
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Actually Thomas the mistake was made when Qantas was invited to share in the development by Boeing of the 777 and they refused to even consider it. Then again there was the decision to look in to the 777 series of aircraft during the early 2000's and again refused. Even Ex and current head management have acknowledged that this was an oversight, they were to 747/A380 centric and also not have the longsightedness to see that eventually the economy and introduction later on of LCC's impact on their 'brand' if you could call it that. Fair enough the board were looking at the tech for the there and then scenario but that really is narrow mindedness on their part.
Look at Air NZ as an example of how good management look to the future, not just the aircraft choices they've made but also the product they've established after some pretty bleak periods. They saw the good as nearly every other airline have done in the 777 and have reaped the rewards, also by being pro-active in their approach by thinking of a new product to introduce into service. And the way the board conducted themselves around their employees. It is interesting what Fyfe did early on to get Air NZ back to being a world class act. In my mind the problems started long before Current board and CEO got in control.
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Aircraft flown on: Civil: 717-200 737-200/400/700/800, 747-200/400, 767-200/300, A320, A321, A330-200, E-195 Military: MV-22B, KC-30A, KC-10A, C-17A, C-27J, S-70A-1, C-2B, PC-21. |
#124
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#125
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ONE YEAR ON: QANTAS AND EMIRATES PARTNERSHIP BOOSTS AUSTRALIAN TOURISM
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Joined 1999 @www16Right FlightDiary Airliners Web QR Retired PPL C150/172 PA28-161/181 Pitts S-2B SIM: 12Hr QF B767 B744 CX B742 Nikon D100-D200-D300-D500 |
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