Virgin Blue nearing 'Virgin Australia' re-brand

[Will H]

Since this development was quite different from the ones mentioned in the ongoing livery thread, I thought it warranted its own thread.

Virgin Blue is in final stages to re-brand its domestic operation as Virgin Australia following the federal court siding with a claim from Sir Richard Branson's Virgin Group that a Victorian company was infringing on the Virgin Australia trademark.
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The court ordered the Victorian company, Virgin Australia Pty Limited, to legally change its name and be restrained from using the Virgin Australia name. On 24 February the company changed its name and Virgin Enterprises then reserved the Virgin Australia name.
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Virgin Blue is understood to have already taken the Virgin Australia name, stylised to resemble Virgin Atlantic's logo, and apply it internally in select circumstances.
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The Virgin Group has established holding companies including Virgin Australia Holdings Pty Limited, registered in 2000, and Virgin Australia Airlines, registered in 2007. Virgin Blue executives have recently been listed with both organisations as company officeholders. Sean Donohue, group executive operations, was most recently added on 23 March, according to the ASIC.

Full story: http://www.flightglobal.com/blogs/wi...australia.html

[Rob R]

If what I heard today about the colours and design is true, look out as it will be a nice change

[Andrew M]

I thought something was up when I did a search on www.virginaustralia.com.au the other day and Virgin Enterprises came up as the owner

[Mark D.]

Originally Posted by Rob R

If what I heard today about the colours and design is true, look out as it will be a nice change

What did you hear today, and from who?

Originally Posted by Mark D.

What did you hear today, and from who?

I doubt you'll get an answer from Mr Red Jet, he's probably been sworn to secrecy. :P

[Mike W]

This anticipation is great. Gives us all someting to speculate about, with rumours, sightings, whispers, whatever. It will be almost disappointing when it is officially announced

Never-the-less, I'm still hanging to see what they do

[Ray P.]

Originally Posted by Mike W

This anticipation is great. ...

That was true about three months ago.

[Jon Harris]

that's so true...now it's getting tired and may well back fire. This drips and drabs approach doesn't work for me...

[Peter Agatsiotis]

Originally Posted by AaronBradford

I doubt you'll get an answer from Mr Red Jet, he's probably been sworn to secrecy. :P

Maybe we should be asking one of the 'White Jet' guys instead