British Airways to start London-LasVegas daily

[NickN]

I was just reading this story and not long before watched the story on Today Tonight about the current tough times in Vegas.

According to Today Tonight (never sensational journalism but nonetheless) there has been a drop in visitor numbers by around 4 million people per year and the casinos have reported a 17% drop in revenue.

Is this the wisest time to start up services to a predominantly gambling orientated destination? Or will BA customers perhaps use Las Vegas as a new gateway to the rest of the US?

It just seemed rather risky to me. Others opinions would be appreciated.

The story about the new route is as follows:

British Airways (London) will start nonstop service between its London-Heathrow (LHR) hub and Las Vegas on October 25. The daily flight will be operated by a 777-200ER configured with 274 seats, 24 of which will be “world traveler plus,” 36 business-class with seats that recline fully to 180 degrees and 214 economy class. British Airways will be the second UK carrier with direct, daily service to Las Vegas. Virgin Atlantic already makes the trip, but flies from the smaller Gatwick Airport in London.