VB/PB livery rebranding starts.

[Jon B]

Looked better up close, i arrived on DJ 825 - rather appropriately on "Bretts Jet" this morning at 10am as they were moving the A330 down next to the 737. Not sure if it was deliberate but when were taxing to terminal we went right down to end of 07/25 and then waited for the A330 to go past. At that point we got a really good view of the new colors and i thought it looked good. There were various staff lined up beside the red carpet awaiting the airbus. My invitation must have got lost in the Post!!!

Only had the Ipod so photos are very ordinary

[BradR]

Website has been updated and has walk through of "Coast-to-Coast" A330.

Strangely the new livery on the website seems to show the new planes as being silver (a-la VS) rather than white, looks much better but I don't understand why they are silver unless the white is temporary....very weird.

Brad

[Arthur T]

As Virgin is rebranding today:

1. When will the code DJ cease to exist and replaced by VA?
2. Any changes to callsign and IATO Code?
3. With they are antipicating the NZ 4-fare class regime, any announcements when they will launch the new service pattern?
4. EGM required for such changes as I am sure they will have to rename themselves on ASX?
5. Any news they will join an airline alliance, except OneWorld?
6. Any anticipation of a new destination, such as HKG?
7. When will they scrap Velocity for a better FFP?

Cheers

Finally, I hope it is okay, but I made one last snapshot of the now-defuct Virgin Blue website in memory of DJ:



And the new VA Promo video:

http://www.youtube.com/embed/F1CuemkrzFQ

[Matt_L]

I for one actually really like this scheme. It differentiates Virgin from the Jetstar type Low cost carrier /Tiger schemes which are just Bold text and lends itself to a legacy type/new world carrier with italicised large font as others have said.

I dont know what everyone on this board expected but branding is SO much more then just the livery. Virgin although synonomous with the red before, needed to get rid of it to displace that budget feel it had about it- although it still maintains some of those roots, it is long beyond the 3 fleet airline it was in the early 2000's.

I think alot on here expected cheatlines, southern cross flags etc and paint all over, but really nowadays airlines like Virgin atlantic etc are keeping it simple and elegant..

[Paul f.]

Originally Posted by BradR

Website has been updated and has walk through of "Coast-to-Coast" A330.

Strangely the new livery on the website seems to show the new planes as being silver (a-la VS) rather than white, looks much better but I don't understand why they are silver unless the white is temporary....very weird.

Brad

Have a look at the TV ad its white.

[Brendan Lawrence]

I agree with most of you that a bit more colour or detailing in the livery would make it look a bit more exciting, but I DO like the bold/huge Virgin logo going up the tail (albeit a little JQ-esque) and I think that will be easily viewable from ground-to-air. It breaks the mould a little bit in regards to what we're used to seeing with Virgin tails.

The one comment I strongly agree with, is from Justin and Matt, that this livery gives off more of a 'legacy' carrier or full-service airline feel - being uncomplicated, simple and clear. The entirely red-jet look (not to mention the .com.au), although instantly identifiable as Virgin Blue, still screamed low-cost carrier in my opinion.

I have a feeling the new livery will grow on a number of members/enthusiasts here, much like the whopping-big new tail of the Qantas roo and the new typeface initially didn't sit well with a lot of people, but over a bit of time has become far more appealing and current to those same minds.

As for that new TVC that's on their YouTube channel, VERY polished and chic! First Virgin Blue/Australia commercial that I will say that about. Must have got quite a good production company in for that. Like the music, the opening shot of that Jag on the harbour bridge, the 'behind-the-scenes' of a new look coming together, and the crew coming together and walking out to the aircraft (they've still kept the 'strutting-bimbos' feel that Virgin is known for, hehe).

[Paul f.]

Originally Posted by Brendan Lawrence

As for that new TVC that's on their YouTube channel, VERY polished and chic! First Virgin Blue/Australia commercial that I will say that about. Must have got quite a good production company in for that. Like the music, the opening shot of that Jag on the harbour bridge, the 'behind-the-scenes' of a new look coming together, and the crew coming together and walking out to the aircraft (they've still kept the 'strutting-bimbos' feel that Virgin is known for, hehe).

When the car pulls up outside the termnial there is a Qantas sign in the background

[Bernie P]

VH-XFB (cable beach) on very short finals...



And some more...





I think it will grow on me... Not yet 100% sure I like it, but as Brendan said, I think it'll grow...

[Shayne G]

Excellent shots Bernie, your shots have already made the new livery grow on me a bit after I already said I don't like the livery!

[Ryan Hothersall]

Now I have seen photos in good light, it not as bad as I first thought, but I will still say it is plain.