#1
|
|||
|
|||
Virgin Blue's 'Airline of the Future' vision
I'm rather surprised that neither of these articles made these forums. Or that I missed them if they did! In any case, they're essential reading for those with an interest in DJ's long term strategy.
The source of both is Crikey.com.au http://www.crikey.com.au/business/companies/ , and both are by Ben Sandilands. Quote:
Quote:
|
#2
|
|||
|
|||
A very interesting read thanks for posting them
|
#3
|
|||
|
|||
It is one thing to talk the talk but there are a lot of walking to do for Godfrey.
These sort of 'vision' trash talk mean very little, considering he may not be in his current role in 3 or 4 years time. In addition, looking into the crystal ball without consideration of external shocks and volatilities of the market is meaningless. Here's a classic example - 3 years ago: http://www.theaustralian.news.com.au...001942,00.html In fact most of the 'vision' has not been realised because of management changes and most importantly external factors such as the global financial crisis. What is interesting is the admission that they need to head to a single brand strategy. Perhaps a sign that the DJ group has lost some of its cost advantages when the product offering used to be simple. I am interested to find out how efficient it is for VA to run a fleet of less than 10 77Ws. Correct me if I am wrong but to gain the most operating efficiency from any given fleet, especially widebodies, an airline needs about 10-20 aircraft in the fleet? |
#4
|
|||
|
|||
D Chan
Godfrey is leaving at the end of next year.Already been announced. The single brand may come earlier than everyone thinks.Check into when the Singapore-Virgin Atlantic deal regarding the non use of the virgin name on international routes ends ,and that may give you the answer ??? |
#5
|
||||
|
||||
Quote:
I reckon Godfrey has done a sterling job with the company and I see no reason to believe that DJ will not continue to go from strength to strength. The one Brand though is a no-brainer in my opinion. I hope it's Virgin Blue or Virgin Australia (the main reason V Australia is named as such?) depending on SQ's on-going involvement in VA i guess. |
#6
|
|||
|
|||
Quote:
I think this is already evident with every new plane now arriving in Pacific Blue livery and the repaint of aircraft from VB to PB livery at present. |
#7
|
||||
|
||||
Unlike QANTAS who cmapin the 2 brand strategy, I don't believe DJ have ever really wanted to have multiple brands.... they have really been forced to use the Pacific Blue branding.... so it comes as no surprise that they want to have a single brand.
|
#8
|
|||
|
|||
The Virgin Blue/PB/V Aust model is a tad different to Qantas and Jetstar. The QF and JQ models are at complete opposite poles, so of course Qantas needs to keep them separate to make a differentiation. If they didn't it would dilute their main Qantas brand.
Virgin Blue on the other was forced to use different names for licensing reasons. For all purposes they are the same company with the same business model and product. V-Aust being a higher end product due to the market it competes in, but with the same core values as Virgin Blue. One thing I don't like though is company CEO's sticking their noses into other companies businesses and telling them what they should do. They should just get on with the job of running their own company. Anytime I see one company **** canning another rather than selling the positives of their own brand I turn off. Indeed that is one thing I have always disliked about Virgin Atlantic and Virgin Blue and it is something that the likes of Branson play on constantly. You see it all the time in aviation and non aviation. |
#9
|
|||
|
|||
Quote:
It will have the Virgin name .Most likely Virgin Australia or Virgin Pacific. |
#10
|
||||
|
||||
The reason aircraft are being delivered in Pac Blue livery is for international expansion and reduction in domestic capacity.
In the last 12 mths they have expanded to Denpasar and heaps of new Trans Tasman routes.... |
|
|