New UA Commercials

[Mike Scott]

Looks like we are pushing the new interior configurations...too bad we dont have new aircraft to go with them.

MS

The eyes of the world will be on Beijing on August 8 at the 8:08 p.m. start of the 2008 Summer Olympic Games. What better time for us to launch our new ads highlighting our international premium cabins?
Four 60-second commercials will air during the Olympics, as will two 30-second spots. Extending our highly successful "It's Time to Fly" campaign, the ads seek to establish an emotional connection with our frequent business travelers. We committed to the new ads two years ago to ensure that no other airline advertised nationally during the Games, and we paid for the majority of production last year.

The new ads position the international premium travel experience as the "best of the best" for premium customers. We have already begun to see significant shifts in market share, attracting new premium customers and achieving customer satisfaction improvements as a result of the new cabins.

In the next step of the rollout, the first reconfigured premium cabin to debut in the Pacific will take flight in mid-August.

Look to www.united.com/itstimetofly to view the spots. The commercials will air on board our aircraft during the month of September.