Virgin to sponsor the V8s?

[JamesL]

Read on another forum that VA is about to announce they will become a named sponsor for the V8s, and one else heard this or has facts?

[MarkR]

They are already a sponsor, just upping the ante as the series looks at Dubai (which seems odd given Abu Dhabi didn't work)

http://www.foxsports.com.au/motorspo...83afffeb88cfb1

[Greg Hyde]

Also been several VA flyovers at Bathurst over the last couple of years.

[Greg Hyde]

Virgin expands sporting sponsorship with V8 Supercars partnership

Virgin Australia has added V8 Supercars to its stable of major sporting sponsorships alongside the Australian Football League (AFL) and National Basketball League (NBL).

The airline said on Wednesday it has signed on as the naming rights sponsor for the V8 Supercars championship for the next five years.

The partnership includes flying the 11 racing teams to events, and establishing a new travel site for fans to book flights and accommodation. The 2016 season, which runs for 10 months, features races in Australia, New Zealand and Kuala Lumpur, Malaysia.

Virgin chief executive John Borghetti said he was excited about supporting a sport which drew two million fans to its races each year.

“V8 Supercars is Australia’s third highest attended sport and we look forward to supporting its continued growth,” Borghetti said in a statement.

“As naming rights partner, we will work with Supercars to generate further economic and tourism benefits for communities across Australia, including through the launch of our new Supercars Travel platform.”

V8 Supercars chief executive James Warburton said: “Supercars generate $250 million in economic and tourism benefits to the cities and regions we visit in every state and territory and Virgin Australia will play a vital role in continuing to drive this growth.”

Virgin became the AFL’s official airline in January 2011, wresting the title away from Qantas. It re-signed for a further five years in 2013 and also had individual sponsorships with a number of clubs, including Greater Western Sydney Giants and Gold Coast Suns. The airline is also the official airline of the Australia’s NBL.

http://australianaviation.com.au/201...s-partnership/